Top 10 Lingerie Brands. What’s Underneath Counts!

Last updated on January 27th, 2024 at 12:08 pm

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Top 10 Lingerie Brands You Need in Your Knicker Drawer

My top 10 lingerie brands that are both, sexy and comfortable.

  1. La Perla
  2. Aubade Paris
  3. Chantal Thomass
  4. Agent Provocateur
  5. Gilda and Pearl
  6. Lenagerie
  7. Dolce and Gabbana
  8. Dita von Teese
  9. Fleur du Mal
  10. I.D. Sarrieri

You know, I could easily spend $650 on La Perla lingerie without the slightest hesitation, yet be reluctant to part with the exact same amount of money in order to purchase a pair of beauteous shoes.

It may seem odd or obscene, but its explanation is quite simple; I honestly believe that what’s underneath counts. The feeling that wearing beautiful, luxurious lingerie gives me, can be counted in two words – sexy and powerful.

Even though I’m the only one who gets to see it, except for my significant other, I know that it’s there, and that’s all that matters!

For those of you who are new to It’s Beyond My Control, welcome to my vintage fashion blog for the modern woman with a unique style! My credo:

Life is too short to wear ordinary clothes and boring lingerie!

Vintage Lingerie

Most of my clothes are from the 1930s to the late 1950s. I also have a penchant for vintage lingerie. I’m obsessed with 1940s knickers and slips bearing the CC41 tag. As of October 2020, I have over 80 pieces and counting.

Here are tips on how to shop for vintage lingerie!

Contemporary Lingerie

I’m not a vintage purist, I like to pair true vintage pieces with contemporary ones, and the truth is that I can resist everything except beautiful, luxurious lingerie, be it vintage or contemporary.

In the picture below, I paired the Aubade silk cami with a 1950s slip.

how to shop for vintage lingerie
The new to me 1950s Contessa half slip from Nylon Nostalgia paired with Aubade silk cami.

I could easily write an entire paragraph on the importance of stockings and garter belts that I wear underneath all my clothes, even slacks, but I’d rather focus on the top 10 lingerie brands that every woman should be familiar with if she shares my passion for luxury!

With Lingerie, it’s all About the Right Fit

  • Do you know the exact measurements of your bust and underbust?
  • Do you know what bra shape suits you best? Then you are one lucky lady!
  • If however, you do need help to find the PERFECT fit and are not sure where to start, I strongly recommend getting in touch with Tallulah Lingerie Boutique for a private appointment. You will not be disappointed!
Tallulah Lingerie Shop in London
Exteriors of the Tallulah Lingerie Boutique in London.
Tallulah Lingerie Boutique
Tallulah lingerie heaven.

Top 10 Lingerie brands. What’s Underneath Counts!

Please note, that I treat all the brands listed in this article as the No.1

top 10 lingerie brands 2022
Polaroid from a shoot I did a few years ago. I’m wearing my favourite La Perla bra and knickers.

1. La Perla

  • Ada Masotti opened La Perla corset boutique, the beacon of boudoir glamour and elegance in Bologna in 1954.
  • Masotti’s motto was: “Never compromise on quality and innovation” and that’s what the company is still all about.
  • The moment you enter La Perla shop you will be surrounded by glamour, romance and elegance.
  • I can’t get enough of the soft silk lingerie decorated with lace and embroidery. I have never managed to leave their shop without at least one “little” purchase. It’s beyond my control.
top 10 lingerie brands 2022
Me, in La Perla, on the cover of; Lingerie: A Modern Guide, shot by Gregory Michael King

DISCLOSURE: As of October 2021, I’m part of an affiliate program, and I get a small commission for purchases made through Shop My Favourites links in this post. That’s how I keep my website alive, for which I’m very grateful to you. All opinions expressed here are mine! 

Shop My Favourite La Perla Pieces!


2. Aubade Paris

I wrote an in-depth article about  Aubade a few years back when we collaborated together. It’s still one of my favourite lingerie brands of all time! Very sexy, flirtatious and comfortable with unparalleled quality, as well as a great fit.

top 10 lingerie brands
Vintage fashion blogger Dominique de Merteuil in the BOÎTE À DÉSIR Aubade line. Photography, Gregory Michael King.

Parlez-vous Aubade?
Top 10 lingerie brands 2022.

I’m wearing the silk-satin Aubade slip with jacquard lace.

Parlez-vous Aubade?
I paired the Aubade Paris Babydoll with a 1930s necklace and Vivienne Westwood pumps.

3. Chantal Thomass

  • Chantal Thomass launched her first ready-to-wear brand Ter et Bantine in the late 60s and Brigitte Bardot was one of her most faithful fans.
  • In the 70s she introduced lingerie to her fashion shows and treated it more like an outer garment than anything else.
  • In 1975 she started the Chantal Thomass label. For me, her lingerie is pure seduction!
  • I love, love her website which you have to discover for yourself as much as I do all her lingerie pieces.
  • I always stop at her boutique when I’m in Paris because sadly she doesn’t stock in the UK except for hosieries, which you can buy at Harrods, and playful umbrellas, which I saw at one of my favourite shops in London, Fortnum & Mason!

top 10 lingerie brands
Chantal Thomass. Top 10 lingerie brands!

Shop My Favourite Chantal Thomass Pieces!


4. Agent Provocateur

  • The iconic British brand Agent Provocateur was founded in 1994 by Joseph Corre, the son of Vivienne Westwood, and his now ex-wife Serena Reese.
  • It was sold in 2007 and sadly, the brand lost its entire identity at first, but now in 2021, it’s finally back on track to its iconic status.
  • The 2021 collection is simply fabulous!
  • I like their bodysuits so much that I have a full drawer of them.
  • Their lingerie is fun and provocateur some would say, kinky!

The brand has lots of pieces perfect for a vintage vixen.

vintage inspired look
Moi by Gregory Michael King in a picture inspired by Rita Hayworth -on the left- make-up and hair tips from Vintage Secrets: Hollywood Beauty.

top 10 lingerie brands 2022
One of my favourite editorial shoots which I did a decade ago. I’m wearing Agent Provocateur’s body and Christian Louboutin’s shoes. Top 10 lingerie brands. What’s underneath counts!

I bought this Agent Provocateur body 15 years ago and it’s still one of my favourite pieces!

I wore the pink and orange Agent Provocateur body in the “Maid in England” editorial shot by Gregory Michael King.

Best lingerie photographer 2022
Moi “chocking” Lady Juliet Pearson, one of my best friends. Photography, Gregory Michael King.

Shop My Favourite Agent Provocateur Pieces!


5. Gilda and Pearl

If you are looking for the most luxurious pyjamas in the world, that will make you feel like a movie star from the 1940s, look no further. Gilda and Pearl brand has you covered as it’s the answer to your vintage pyjama dreams!

Find out more from the Silk Pyjamas for Vintage Vixen article!

Gilda and Pearl pyjama
Gilda and Pearl silk pyjamas adorned with lace. Photography, Gregory Michael King.

Gilda and Pearl slip
Gilda and Pearl slip

Gilda and Pearl
“Gina”, is my favourite luxurious silk pyjama from Gilda and Pearl.

Shop My Favourite Gilda and Pearl pieces!


6. Lenagerie

  • I’m utterly obsessed with the vintage-inspired Lenagerie brand.
  • If you are curious why I’m addicted to the very sexy limited edition pieces made from sustainable fabrics, then head straight to my ‘Lenagerie-1980s Inspired Lingerie’ article.
vintage fashion blogger
Lenagerie Butterly slip with a matching camisole.

Shop My Favourite Lenagerie Pieces!

7. Dolce and Gabbana

Dolce and Gabbana leopard print lingerie
My favourite Dolce and Gabbana leopard print knickers.
  • Nobody does a leopard print like Dolce and Gabbana and that’s all you need to know to be lured to buy their lingerie which is incredibly comfortable, and the brand to go for if you wish to unleash your inner animal!
  • I own two pairs of Dolce and Gabbana knickers and bras, all leopard print, of course. I bought the first set in 2007 and believe it or not but it’s still in great condition!

Shop My Favourite Dolce and Gabbana Pieces!


8. Dita von Teese

I discovered the Dita von Teese lingerie during my trip to Australia in 2017.

I was caught in the rain and found refuge in Myer’s department store. Waiting for the torrential rain to stop, I was perusing the lingerie floor, and when I was about to move on to the beauty department, there it was, an entire section devoted to Dita von Teese lingerie. One beautiful piece after another calling out my name.

Dominique, Dominique, you need us!

Ok, I made that up but it was my justification for leaving the shop with half of the collection. It was beyond my control.

Orchard Corset Dita von Teese lingerie
In the picture taken by Gregory Michael King, I’m wearing a 1950s bolero paired with the CS 201 corset by Orchard Corset, Dita von Teese Black Dahlia high-waisted panties, bra and suspender belt.
  • Dita von Teese lingerie is well-made, extremely comfortable and beyond beautiful!
  • It comes in a variety of sizes and is reasonably priced.
  • One thing to note though, the sizing is not consistent. The bra you see in the picture above is 34b and fits me well, but I had to go a size up in a set from a different collection.
Dita von Teese lingerie

Shop My Favourite Dita von Teese Pieces!


Brevity is the soul of lingerie.

Dorothy Parker

9.  Fleur du Mal

  • Fleur du Mal, the name inspired by Le Fleurs du Mal by one of my favourite poets, Charles Baudelaire, is a luxury brand founded in 2012 by Jennifer Zuccarini. Nine years later the brand is still going strong creating unforgettable collections.
  • I adore the brand for its seductive designs, delicate embroidery and luxurious fabrics. The Lily longline bra with matching high-waisted pants and suspender belt is utter perfection, and so is the Top Stitch Convertible bra in rose pink.

10. I.D. Sarrieri

  • I.D. Sarrieri is a luxury lingerie brand for the most demanding woman who knows exactly what she wants.
  • You will recognise the brand immediately by the exquisite chantilly lace and bodysuits that look like a work of art.
  • And just like any good work of art, it comes at a hefty price, but if you can afford it, buy it, it’s definitely worth it. After all, it’s couture.

Shop My Favourite I.D. Sarrieri Pieces



Chrys Columbine Burlesque star

Burlesque star Chrys Columbine in a beautiful costume adorned with Swarovski crystals.

Take Care of  Your Precious Lingerie!

How to wash vintage clothes
Eucalan Wrapture with a Jasmine scent.
  • Once you find that perfect lingerie piece, take care of it so that you can enjoy it for years to come!
  • I handwash all my vintage and contemporary knickers and bras using  Eucalan Wrapture. It smells of jasmine and doesn’t require a rinse!

Shop My Favourite Laundry Detergent!

What is Your  Favourite lingerie brand?

What do you think?

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  • Vera
    December 9, 2021

    Thank you, Dominique, for another fantastic post!!
    Beautiful lingerie has also been one of my obsessions for a long time, and I’m so glad having found such passionate like-minded people like you.
    I love your top 10-list (there are some real discoveries among them!).
    So great that you mentioned Sarrieri – one of my personal favorites. Steep prices indeed, but as you say: like works of art and a delight to watch, even if we don’t buy it.
    Speaking of art: I also adore the designs of Karolina Laskowa, uff! A good example for “slow fashion/ lingerie”. I think she really takes her time for her wonderful creations. I also wonder what you think about “Secrets in Lace”. I love their true to vintage lingerie as well as the seamed nylon stockings….
    Thank you again and best wishes*** Vera

    • Dominique de Merteuil
      December 9, 2021

      Thank you, Vera, for all your comments! They make my day! Sarrieri is an extraordinary lingerie brand, the epitome of luxury. I also adore the couture designs of Karolina Laskowska, particularly her corsets! And let’s not forget that she is the director of The Underpinnings Museum. I’ve never bought anything from Secrets in Lace, so I can’t comment on the quality of their products.


  • Karen Mallory-Fullerton
    November 17, 2021

    Lovely picks. I do love La Perla lingerie.

  • Hannah
    November 16, 2021

    Beautiful selection of lingerie, love Myla and Agent Provocateur.

  • Callie
    January 8, 2018

    My favourites are Agent Provocateur and Coco De Mer!! Thanks for a few others to check out!!

    • Dominique de Merteuil
      January 9, 2018

      Hi Callie,
      Thank you so much for your comment! I should really work on part 2 of that pos,t as there are so many luxury lingerie brands I would like to add!

  • The Lingerie Lesbian
    November 13, 2012

    I love lingerie! You’ve got a bunch of great picks on here. I recommend you try out Fleur of England or Dottie’s Delights– they both are newer brands with gorgeous, lacy collections.

    (If you like lingerie, that’s what I blog about full time, so come say hi!)

    • Dominique de Merteuil
      November 14, 2012

      Thank you!Your lingerie blog is absolutely fabulous! I will definitely put you in my Blogroll!

  • Kim
    November 12, 2012

    These are so exquisite! GOOD for you! Undergarments are important and should make you feel like a queen. I don’t spend as nearly as much as you do (I wish I could!) but I spend $55 on up for just a bra. Love La Perla.

    • Dominique de Merteuil
      November 13, 2012

      If you love La Perla and have let’s say $50-$80 to spend, than I would suggest you go to La Perla’s official website and check the outlet!

  • Georgia Zepidou
    November 12, 2012

    Love your blog dear Dominique…

    Andres Sarda is one of my favorite lingerie designers. Also Lise Charmel….xxx

    • Dominique de Merteuil
      November 13, 2012

      Thank you Georgia!
      I like Lise Charmel a lot. My very first bra was from that brand:)

    • Korse
      November 2, 2022

      Thanks for information