The 1940s DuBarry dress for the modern girl!


The 1940s DuBarry dress and its versatility.

The DuBarry brand was known in the 1940s – 1960s for simple yet elegant evening gowns, cocktail and prom dresses, as well as mother-of-the-bride wear.

Today the label is synonymous, amongst us vintage girls, with the best that ready-to-wear vintage has to offer. I love how easy it is to dress up or down the DuBarry gown. It makes the perfect choice for many occasions, although I personally like to treat it as a day-wear. As you can see in the photographs below, I removed the original, embellished with a crystals belt, and replaced it with a simple black one. By doing so I turned the evening gown into a simple yet elegant day dress.


DuBarry dress

From top left;
Belt from my  DuBarry dress, followed by the ad from 1949. Picture of the DuBarry label from my 1940s dress. DuBarry ads from 1947, 1950 (BEST & CO.). Images courtesy of myvintagevogue.

The mystery of the DuBarry brand

After countless days of thorough research, I could find very little information about the DuBarry clothing line. Has it not been for the new to me DuBarry dress hanging in my closet, and several that I’ve found on Etsy and Pinterest, it would be difficult to believe that the brand has ever existed. It’s like a ghost that’s haunting me day and night giving only a glimpse of its face. What is your story DuBary?

  • I checked with The United States Patent and Trademark Office and found Du Barry cosmetics registered on October 24, 1933, but the company had nothing to do with DuBarry clothing line.


  • Neither had the DuBarry patterns which were manufactured by Simplicity from 1931–1946 exclusively for F. W. Woolworth Company.


  • According to the BEST & Co. ad from 1950, the beautiful DuBarry gowns were sold


At quality stores everywhere” or bought directly from Du Barry Frocks, 1385 Broadway New York 18, N.Y.C.


*The address is a dead-end as the building changed its owners over the years.

I will, of course, update this post if I come across any new details of the brand’s origins, so keep your fingers crossed!


In the pictures taken by Gregory Michael King, I’m wearing;

vintage blog

Everything looks better with proper foundation garments. 🙂

French Sole Slippers

Detail shot of my French Sole slippers, 1940s dress and a 1960s wicker bag.

1940s dress

 vintage style

In the picture, I’m wearing my lovely DuBarry dress paired with a 1950s belt, 1960s wicker bag and French Sole slippers.

1940s fashion

The DuBarry dress accessorised with a 1950s belt,  1950s hair snood and French Sole velvet slippers.

DuBarry dress

Good hair day requires a smile, even from an Old School Goth.

1940s DuBarry dress

Who said that redheads can’t wear pink clothes?!


If have any further information on the mysterious DuBarry brand, please leave it in the comment section!




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