La Belle Vintage – Shop of the Week!
Last updated on March 17th, 2024 at 10:48 am
If I were to describe Sascha, the owner ofΒ La Belle Vintage, in just a word or two, Vintage-Fairy is what springs immediately to mind. Sascha makes vintage dreams come true by finding exactly what I’m looking for and in great condition so I don’t have to stress out about the possibility of having to mend, which I’m truly awful at.Β
Apart from being very knowledgeable on the topic of vintage fashion, as well as costume restoration, Sascha is also incredibly kind and generous, making the whole process of buying vintage clothes a delightful experience and making me always want to come back for more! You can see my breathtaking 1940s dress from La Belle Vintage here!
Dominique de Merteuil: How did you start your adventure in selling vintage clothes?
LA BELLE VINTAGE: Well, I started selling vintage out of necessity rather than choice. When I first came to New York in the 1990s and wanted to start my Masterβs degree in costume history, I found it difficult to find a job that would accept English (UK) qualifications as equivalent to US qualifications. I remember having two Bachelor degrees back then and potential employers asking me if I had a GED.
Eventually, I got a job working part-time at a New York museum. I learned a tremendous lot in the costume department which has shaped my vintage and restoration knowledge. I was then able to start my Masterβs at FIT.
In order to supplement my income as I was the sole breadwinner for my family, I started selling the pieces that I worked on in class. The pieces that were used for the practical part of the courses were eventually sold for much more than I had anticipated.
These pieces were usually found at flea markets, swap meets etc and were in deplorable condition. However, I was able to restore them to wearable standards and thus a business was born!
I sold at a few flea markets in Manhattan (yes, I am the girl who used to be on the βAβ train with a dress form and a suitcase every Saturday morning J) and eventually started selling on eBay in 1999. Back then, there were no photos on eBay. You had to manually take photos with a camera, get them developed and send them to potential customers! It was a long process and then you mostly got paid with checks/money orders via snail mail.
When Paypal came around, I launched my website and have sold on Etsy since 2007. I have been doing costume designing on the side, so I have a full plate.
This adventure has overtaken every aspect of my life, but thereβs nothing else Iβd rather be doing π
Dominique de Merteuil: What can we find in your vintage shop? For example, do you specialise in a particular era or type of garment, accessory, etc?
LA BELLE VINTAGE: I sell clothing, shoes, and accessories from all eras. I donβt specialize in any particular time period as each decade has had something special to offer in terms of style.
You will however find the craziest vintage novelty purses ever at my shop. I love novelty handbags, especially animal-shaped ones and the ones that I donβt keep, usually end up in the shop π
Dominique de Merteuil: Is there a process you go through when selecting garments for your shop? Perhaps you have a list of criteria, that you use when deciding which garments will be perfect for your shop and your clients?
LA BELLE VINTAGE: Everything MUST be wearable! Under-arm stains, tears, and holes are a huge no-no at my shops. I spend hours a day working on restoring damaged vintage before listing them.
When my customers receive an item from me, it must be ready to wear out of the box. A customer shouldnβt have to spend $300 on a dress and then think about how much to spend on cleaningβ¦itβs not acceptable in my books.
I tend to stick to purchasing quality items in excellent condition, but I am a sucker for wounded birdsβ¦especially from the 1920βs/1930βs. Art Deco aficionados like me usually donβt mind vintage from these two eras in less-than-perfect condition.
Dominique de Merteuil: Where do you find all those beautiful vintage clothes and accessories for your shop? (if it’s not a secret!)
LA BELLE VINTAGE: It is a secret π but I will tell you that it involves a lot of time and energy. I work 16-18 hour days just finding, restoring and listing my vintage garments.
Dominique de Merteuil: What is your favourite period of time and why?
LA BELLE VINTAGE: I love all decades and time periods! I love fashion, no matter what era. I could hang out with Cleopatra, Marie Antoinette and Twiggy at the same timeβ¦they all had style π
I do love the 1920βs/1930βs as I said above, but I love fashion from any decade.
Dominique de Merteuil: What message/advice do you have for women who have never bought vintage clothes before? For example: what are the key pieces to start building a vintage look? What to keep in mind when making a purchase?
LA BELLE VINTAGE: I usually advise on jewellery or accessories like a scarf, belt, handbag or maybe a hat. Fashion is all about details and what better detail for an outfit than to accessorize it?
After youβve done that, invest in a measuring tape and use itβ¦know your measurements. A measuring tape is essential before you even think about purchasing a vintage garment as vintage sizes do not correspond with the sizes of today. The best way to buy vintage is to know what fits you.
Dominique de Merteuil: What are the 3 favourite items that you have ever sold and why have you chosen to name those particular ones?
LA BELLE VINTAGE: There are so many favouritesβ¦what to choose, what to choose?
- My first favourite sale was my first sale. It was an 1800s-green silk bodice with amazing lace and ruffles. However, I donβt have a photo as that was 1998.
2. Second was a 1920βs silk wedding dress with a scalloped hem and train. The original owner of the gown said that it took 17 days to cut and sew on the scallops on the hemline.
That alone is worthy of praise. But the gown itself was magnificent. Iβve attached a photo of the dress as it was worn by its present owner. The customer who purchased this was incredible to work with and she also started a blog on her 1920βs themed wedding featuring the dress.
3. Thirdly was an incredible ensemble that was used on set at Universal Studios in 1962. I had gotten several garments from a costuming gig that I had worked on. It is a pink silk chiffon catsuit with several matching skirts. Oh my goodness! This thing was incredible. That, I do have a picture of!
Dominique de Merteuil: What are your favourite vintage brands and are they very difficult to find?
LA BELLE VINTAGE: I donβt have a favourite vintage brand really. I love all vintage equallyβ¦haha! I do love designs by Elsa Schiaparelli, Paul Poiret and Peter Minshall who is an incredible Carnival costume designer. Tan Tan & Saga Boy and just watch that magic π
But I have a soft spot for catalogue fashions like Lana Lobell, Skylark, Florida Fashions, Bellas Hess, Lane Bryant (circa the 1940s), Roamanβs, Fashion Frocks, Maisonette Frocks, Montgomery Wards, etc.
It reminds me of what the everyday woman wore back then. Not everyone could have afforded couture-like Dior and Chanel. The majority of women wore what they could afford and thatβs close to my heart π
Dominique de Merteuil: What’s in your wardrobe? Do you personally wear vintage clothes on a daily basis?
LA BELLE VINTAGE: I wear vintage jewellery and accessories every day. I use the same Coach purse that Iβve owned since 1992. I wear old-school Reeboks, the bright candy-coloured ones from the 1980s π
I really appreciate the quality of vintage items and I tend to gravitate to wearing or using something older.