Tag Archives history of CC41

A brief history of CC41-The Utility Clothing Scheme

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A brief history of CC41 – The Utility Clothing Scheme

I’ve been fascinated by the history of the Utility Clothing Scheme in Britain for years and I have a very strong penchant for buying garments with the CC41 logo, even multiples of the same item. What can I tell you, I can never resist, yet another pair of 1940s knickers or a teddy. It’s simply beyond my control!

Considering my large, and yet, still growing collection of clothes and lingerie bearing the CC41 tag, some might say that I’m a little bit obsessed with it. I, however, prefer the word passionate.

CC41 Utility Clothing Scheme vintage lingerie

Just a sample of my 1940s lingerie collection bearing the CC41 mark.

The Real and the Inspired By – 1940s Fashion

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The Real and the Inspired By - 1940s Fashion The slogan “If you don’t need it, don’t buy it!” may well have been familiar to a woman living in 1940s wartime Britain; a time polar to the opulence of my beloved 18th Century and yet a period that still holds enormous sway over my own personal sense of style. The real 1940s fashion ...