Top 7 lingerie brands. What’s underneath counts!


You know, I can easily spend £450 on a La Perla lingerie set without the slightest hesitation yet be reluctant to spend the exact same amount of money on shoes without having thought it through over and over again. It may seem odd or sound obscene but the explanation for it is quite simple; I honestly believe that what’s underneath counts more. The feeling that wearing beautiful, luxurious lingerie gives me, can be counted in two words – sexy and powerful. Even though I’m the only one who gets to see it (with the exception of the significant other) I know it’s there and that’s all that really matters! I could easily write an entire paragraph on the importance of stockings and garter belts that I wear even underneath my jeans, but I’d rather focus on the top 7 lingerie brands that every woman should get familiar with (if she shares my passion for luxury that is).

Polaroid from a shoot I did few years ago. I’m wearing La Perla bra and knickers which are now in my proud possession.





Lingerie: A Modern Guide: A Modern Girl’s Guide shot by Gregory Michael King

Top 7 Lingerie brands. What’s underneath counts!

1) La Perla

Ada Masotti opened La Perla corset boutique, the beacon of boudoir glamour and elegance in Bologna in 1954. Masotti’s motto was: “Never compromise on quality and innovation” and that’s what the company is still all about. The moment you enter La Perla shop you will be surrounded by glamour, romance and elegance. I can’t get enough of the soft silk lingerie decorated with lace and embroidery. I have never managed to leave their shop without at least one “little” purchase. It’s beyond my control.

La Perla Campaign 2012

2) Chantal Thomass

Chantal Thomass launched her first ready to wear brand Ter et Bantine in the late 60s and Brigitte Bardot was one of her most faithful fans. In the 70s she introduced lingerie to her fashion shows and treated it more like outer garment than anything else. In 1975 she started Chantal Thomass label. For me her lingerie is a pure seduction! I love, love her website which you have to discover for yourself. I always stop at her boutique when I’m in Paris because sadly she doesn’t stock in the UK except hosieries, which you can buy at Harrods, and playful umbrellas, which I’ve seen at one of my favourite shops in London Fortnum & Mason!

Chantal Thomass 2012 collection

3) Carine Gilson

Those of you who love couture should definitely take a look at this famous couture lingerie brand. It is indeed everything that couture stands for including the price. Go ahead click the “add to the basket” button and go through the transaction! I dare you:)

Carine Gilson Haute Couture Lingerie

4) Dior

Creator of The most perfect bra in the world but sadly Dior decided to discontinue their lingerie collections. Too bad because the brand would have made the top of the list. I’m really happy, that I stocked up on their stunning lingerie when I had the chance…Below is my favourite set, which I bought in Harrods few years ago.

Dior lingerie. My last one…


5) Dolce and Gabbana

Nobody does a leopard print like Dolce and Gabbana and that’s all you need to know to be lured to buy their lingerie, which is  incredibly comfortable and definitely the brand to go for if you wish to unleash your inner animal!

Dolce and Gabbana Lingerie at Net-a-Porter

6) Myla London

Myla was launched in 2000 by Charlotte Semler and Nina Hampson. It’s very well made lingerie, that’s reasonably priced. I would describe the brand and their collections as romantic and sensual.

Myla 2012 collection


7) Agent Provocateur

Agent Provocateur was founded in 1994 by Joseph Corre, the son of Vivienne Westwood, and his now ex-wife Serena Reese. It was sold few years ago to Garry Hogarth. The collections of AP are either a hit or a complete miss depending on the season. I really like their bodies and own quite a few of them, probably a whole drawer. It’s fun and provocateur. They used to have really amazing ad campaigns and window displays, up until few years ago…

One of my favourite editorial shoots which I did about two years ago. I’m wearing Agent Provocateur body and Christian Louboutin shoes.

I bought this Agent Provocateur Body about 5 years ago and it’s still one of my favourites!


I’m very curious what is Your number 1 lingerie brand! 


9 Responses
  • Avatar
    January 8, 2018

    My favourites are Agent Provocateur and Coco De Mer!! Thanks for a few others to check out!!

    • Dominique de Merteuil
      Dominique de Merteuil
      January 9, 2018

      Hi Callie,
      Thank you so much for your comment! I should really work on part 2 of that pos,t as there are so many luxury lingerie brands I would like to add!

  • Avatar
    The Lingerie Lesbian
    November 13, 2012

    I love lingerie! You’ve got a bunch of great picks on here. I recommend you try out Fleur of England or Dottie’s Delights– they both are newer brands with gorgeous, lacy collections.

    (If you like lingerie, that’s what I blog about full time, so come say hi!)

    • Dominique de Merteuil
      Dominique de Merteuil
      November 14, 2012

      Thank you!Your lingerie blog is absolutely fabulous! I will definitely put you in my Blogroll!

  • Avatar
    November 12, 2012

    These are so exquisite! GOOD for you! Undergarments are important and should make you feel like a queen. I don’t spend as nearly as much as you do (I wish I could!) but I spend $55 on up for just a bra. Love La Perla.

    • Dominique de Merteuil
      Dominique de Merteuil
      November 13, 2012

      If you love La Perla and have let’s say $50-$80 to spend, than I would suggest you go to La Perla’s official website and check the outlet!

  • Avatar
    Georgia Zepidou
    November 12, 2012

    Love your blog dear Dominique…

    Andres Sarda is one of my favorite lingerie designers. Also Lise Charmel….xxx

    • Dominique de Merteuil
      Dominique de Merteuil
      November 13, 2012

      Thank you Georgia!
      I like Lise Charmel a lot. My very first bra was from that brand:)

What do you think?

Your email address will not be published. Required fields are marked *

I accept the Privacy Policy