Take me to the ballroom – The power of the red couture dress!


“Dress shabbily and they remember the dress; dress impeccably and they remember the woman.” – Coco Chanel

The colour red has had an unrivalled reign in fashion and couture at least, ever prepared to make a bold statement, clearly has had red raised as its poster child. If you’ve been paying attention, as I have, to the collections of Dior, Elie Saab, Alexander McQueen and Valentino, for the last few seasons red has featured heavily. This isn’t surprising; after all red is the colour of passion, seduction, love and danger and aren’t these dangerous times we live in.


Dior Haute Couture 2012

Valentino Haute Couture 2012

Elie Saab 2011

My old favourite Alexander McQueen dress from 2008

Recently, I was invited by Swarovski’s UK partner to the International Ballroom Championships that took place at Royal Albert Hall. And with all of that fiery passion on display, along with literally hundreds of Swarovski stoned dresses competing for attention, what better occasion could there be for opting to go with the red dress. I decided upon a couture piece fresh from the new collection that has been created by my favourite up and coming couture designer Veroni Deco. Veroni has devoted her entire new collection to the red colour and having the opportunity to wear one of her pieces for this event, well… It was beyond my control.

Red couture dress

Moi wearing Veroni Deco Couture

My absolute favourite editorial featuring all red, was shot in 2011 by Alvaro Beamud Cortes for S Moda



3 Responses
  • Avatar
    Susann Akers
    October 23, 2012

    Wow ! I really enjoyed your post. I adore red, particularly when its used for an evening gown. What I really like though is the Veroni Deco dress. The photgraphs really show the workman (or workwoman !) ship and the attention to detail in this dress . Not everyone could wear this, but it suits the model who seems to have a whimsical style of her own , very well. Thank you for sharing this lovely images

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