The 70s look

Last Updated on August 14, 2022 by Dominique de Merteuil

Coco Chanel once said that fashion fades and only style remain the same. I agree with her statement wholeheartedly. And this is why, I’m not going to offend your intelligence and good taste and tell you about new trends, and what you should or shouldn’t be buying this season. You have to find your own style, which isn’t always as easy as it sounds. And sometimes it takes years to refine it, but once you get there you will be able to filter really fast through the season’s new looks and disregard completely what’s not relevant to you personally. Only take what will help to distil your style.

The 70s look

Personally, I’m a huge fan and aficionado of vintage couture, the golden age of Hollywood and everything that’s very theatrical but I do have those rare moments of pure minimalism.

As of 2022, 95% of my wardrobe consists of clothes and accessories from the 1930s and the 1940s, but I also own a few vintage-inspired clothes. Silk blouses with pussy-bows and wide-leg, high waist trousers, think  Bianca Jagger in the 70s, and that’s what my “look of the day” is about.

I’ve recently discovered in one of my suitcases a pair of black wide-leg Biba trousers, which I remember having spent a fortune on before I found out about the Biba sale, though it was definitely worth the investment.

The History of Biba

For those of you who are not that familiar with Biba, which is really hard to imagine, it was a London fashion store incredibly popular among teenagers in the 60s and a more sophisticated and wealthier clientèle in the 70s, started by a Polish-born Barbara Hulanicki.

Unfortunately due to financial problems Biba was closed in the late 70s and relaunched in 2007 with Bella Freud as the head designer whose Spring/Summer 2007 collection failed to impress the critics, to say the least.

The very high-end, luxury Autumn/Winter 2007 collection, however, was a real hit at least with me… I loved the 70s look so much that I bought half of Biba’s collection and no regrets there, well maybe one but the secret will stay with me and my closet.

The Iconic 70s Look

When I think of the 70s look, I automatically reject the idea that a big part of it was denim, hot pants and tie-dye t-shirts, popularised in the 60s.

All my focus and attention goes to the style icons of that era such as; Jerry Hall, Bianca Jagger, Faye Dunaway and Charlotte Rampling in their beautiful tailored suits and elegant maxi evening gowns they wore during the day.

The 70s-inspired look

For My 70s Inspired Look I’m wearing;

1. Biba trousers
2. Biba silk blouse
3. A 1950s velvet cape which was a gift from a dear friend of mine who shares my passion for vintage! Thank you, Belinda!
4. Gucci pumps

I’m thrilled to announce, that my “70s Look” post was chosen by the Independent Fashion Bloggers to be featured on their website!

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