“Dress shabbily and they remember the dress; dress impeccably and they remember the woman.” – Coco Chanel
The colour red has had an unrivalled reign in fashion and couture at least, ever prepared to make a bold statement, clearly has had red raised as its poster child. If you’ve been paying attention, as I have, to the collections of Dior, Elie Saab, Alexander McQueen and Valentino, for the last few seasons red has featured heavily. This isn’t surprising; after all red is the colour of passion, seduction, love and danger and aren’t these dangerous times we live in.
Recently, I was invited by Swarovski’s UK partner to the International Ballroom Championships that took place at Royal Albert Hall. And with all of that fiery passion on display, along with literally hundreds of Swarovski stoned dresses competing for attention, what better occasion could there be for opting to go with the red dress. I decided upon a couture piece fresh from the new collection that has been created by my favourite up and coming couture designer Veroni Deco. Veroni has devoted her entire new collection to the red colour and having the opportunity to wear one of her pieces for this event, well… It was beyond my control.
My absolute favourite editorial featuring all red, was shot in 2011 by Alvaro Beamud Cortes for S Moda